Big is beautiful

If you’ve got it, flaunt it.
Our outdoor campaign for CalMac, featuring the breathtakingly beautiful landscapes and seascapes of the Clyde and Hebridean isles, did just that.
By placing them around Glasgow’s comparatively dark and bleak subway stations, and reminding commuters that they had white sandy beaches almost on their doorstep courtesy of CalMac ferries, we encouraged droves to Have a Caledonian MacBraynewave.

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