Big on insight

After a decade of producing emotive, effective, award-winning ads for SNBTS, we were tasked with getting people to not only give blood but think about their blood type. That way, they could respond to more targeted appeals.

It was a big challenge.

Could we get more technical without losing the emotion of past ads? After all, the single, most compelling reason people give blood is to save a life.
‘WAITING’ with, at its heart, our ‘Are you the type to save a life?’ insight drove a new generation of donors through the doors who were more likely to remember their blood type and respond to more targeted ads like Sarah.

WAITING won Best TV Commercial and Sarah picked up the Chairman’s Award at the Scottish Creative Awards.

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