Scottish National Blood Transfusion Service ← Back to the portfolio
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It’s in our nature to turn a negative into a positive. So when we had to create posters for blood on a limited budget we created some good, old fashioned long copy ads. Ideal, since they were stationed at bus stops and inside train carriages. Ali had something to write, commuters had something to read and the client got an award winning campaign that picked up Best Copywriting at the Scottish Ad Awards.
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