The best ideas get a common response:
Why didn’t I think of that?

It’s so right, it should have been obvious. Common sense, really. Except common sense can be surprisingly
uncommon. At the Bridge it’s key to every strategy we create and every campaign we craft. Untapped,
unpretentious, unequivocally effective uncommon sense.

Uncommon sense in action:

SNBTS
People didn’t donate blood because they felt they’d never, personally, been asked. So we asked them. Personally.
Belhaven Best
You want to be the number one
ale in the country and you’ve a
gift of a name like Belhaven
Best? Let’s position you as
Scotland’s Best.
Abertay University
Higher education advertising that creates a brand? That’s groundbreaking. That’s Breaking Barriers for Abertay University.