The best ideas get a common response:
Why didn’t I think of that?

It’s so right, it should have been obvious. Common sense, really. Except common sense can be surprisingly
uncommon. At the Bridge it’s key to every strategy we create and every campaign we craft. Untapped,
unpretentious, unequivocally effective uncommon sense.

Uncommon sense in action:

SNBTS People didn’t donate blood because they felt they’d never, personally, been asked. So we asked them. Personally.	Belhaven Best You want to be the number one ale in the country and you’ve a gift of a name like Belhaven Best? Let’s position you as Scotland’s Best.	Abertay University Higher education advertising that creates a brand? That’s groundbreaking. That’s Breaking Barriers for Abertay University.